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Director of Marketing

Mercantile

ABOUT


Small businesses make up 46% of the US private sector output, and historically represent 61.5% of new job creation. Mercantile is building new credit card products that are specifically designed for these businesses. We start by establishing a deep understanding of our customers and deliver customized solutions that are truly unique. Our products are designed to put money back into the pockets of small businesses so they can focus on serving their customers.

We’re backed by some of the best investors in the world including First Round Capital, General Catalyst, SV Angel, 8VC, Inovia Capital, Commerce Ventures, BoxGroup, Operator Partners, and more. We’re a lean team spread across North America, making an impact on the way small businesses can save. We’re looking for a full-time Director of Marketing to join our team and analyze the businesses we support at a granular level. This position reports directly to the President and founder and will be an integral part of building Mercantile and it's product from the ground up.

You will:

  • Be responsible for the conversion rate metric and spending metric for our cards
  • Understand SMB customer needs through additional research and building continuous feedback loops
  • Oversee creative development, channel management, and positioning
  • Manage and grow relationships with existing and future partners as the key operational touchpoint between them and the founding team
  • Define joint marketing strategies, objectives, and measures of success with our top technology partners
  • Build joint messaging and produce co-marketing specific assets and integrated campaigns
  • Execute co-marketing plans and activities to drive scaled acquisition through partners
  • Evaluate and improve our engagement holistically with partners
  • Work with Product, Engineering, Partnerships, and exec team to grow partners
  • Responsible for product launch planning and execution

Benefits:

  • Remote-first & flexible schedule
  • Competitive salaries & equity
  • Comprehensive health, dental, vision insurance
  • Attend talks, conferences, and professional development events that interest you, and benefit your career growth

ABOUT you


  • Excellent logical, structured, and empathetic communication
  • Experience with financial and business case modeling to support partner growth plans
  • Strong examples that you are a self-starter, creative, adaptable
  • 8+ years of experience in a partner marketing, partner management, or account management role
  • Unquestionable ethics & integrity
  • A willingness to take calculated risks

Nice to haves:

  • Experience building Fintech channel marketing funnels
  • An understanding of small business owners
  • Experience working with underwriting teams to inform impacts of APR, grace periods, or other lending product characteristics
Current Bounty
USD
$5,000

Posted: 8 days ago

Average response time:

< 24 hrs

BASICS


  • SALARY

    Market rates

  • LOCATION

    Remote - US

  • BASIS

    FT

PROFILE


  • WEBSITE

    getmercantile.com
  • CRUNCHBASE

    Profile
  • ORIGIN

    New York, NY, United States

  • TIME ZONE

    America/New_York

DESCRIPTION

Financial technology specifically built for small businesses... it's about time.

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